From analysing both fashion magazines, it’s clear that over
time language hasn't changed massively. The first magazine from 1915 showed a
lot of lexis and features that we still use today, examples that i analysed was
that: the article used old fashion terms such as 'bookmaker' and this also
showed that they could use two words and put them together to create compounds.
The article also showed examples of proper nouns such as 'Tennis courts' and
'Golf shoe', adjectives were also used to help make the article more
interesting examples were 'flamboyant', 'scuffling' and 'excellency' which also
helps adds more description to the piece of clothing they are talking about.
They also use first person pronouns such as 'i' showing they have their own
personal view on what they are describing, and also synthetic personalisation
helping to involve the consumers who are reading about the products.
In the second magazine article from 2011 it follows on with
the same language features used, such as proper nouns such as ' craftsmanship' and
'Ferrari' trying to show their wide knowledge in the area. They also use
synthetic personalisation such as 'you' which is also there to help direct it
to the audience, making them feel involved. Language features that weren’t used
in the 1915 article were the use of alliteration such as 'Fashion forward'. Similes
were used examples from the text were; ' ribbed like the seats of a Ferrari'
which instantly makes the article more interesting. Facts and figures were also
included to help back up the products they were talking about, to help persuade
the audience more, and to help them understand more about the product.
Overall the two articles show many similarities, with the
use of language features from 1915 to 2011 the language used hasn’t changed
massively the features are still used today a lot, the only thing that has been
included is the use of more descriptive language use, to make them more
appealing to the audiences.
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