Wednesday 29 October 2014

Analysis with an old fashion magazine in 1915 with one from 2011 and the language change

From analysing both fashion magazines, it’s clear that over time language hasn't changed massively. The first magazine from 1915 showed a lot of lexis and features that we still use today, examples that i analysed was that: the article used old fashion terms such as 'bookmaker' and this also showed that they could use two words and put them together to create compounds. The article also showed examples of proper nouns such as 'Tennis courts' and 'Golf shoe', adjectives were also used to help make the article more interesting examples were 'flamboyant', 'scuffling' and 'excellency' which also helps adds more description to the piece of clothing they are talking about. They also use first person pronouns such as 'i' showing they have their own personal view on what they are describing, and also synthetic personalisation helping to involve the consumers who are reading about the products. 

In the second magazine article from 2011 it follows on with the same language features used, such as proper nouns such as ' craftsmanship' and 'Ferrari' trying to show their wide knowledge in the area. They also use synthetic personalisation such as 'you' which is also there to help direct it to the audience, making them feel involved. Language features that weren’t used in the 1915 article were the use of alliteration such as 'Fashion forward'. Similes were used examples from the text were; ' ribbed like the seats of a Ferrari' which instantly makes the article more interesting. Facts and figures were also included to help back up the products they were talking about, to help persuade the audience more, and to help them understand more about the product. 

Overall the two articles show many similarities, with the use of language features from 1915 to 2011 the language used hasn’t changed massively the features are still used today a lot, the only thing that has been included is the use of more descriptive language use, to make them more appealing to the audiences.

No comments:

Post a Comment